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Home » Australia Tours » International Events » Melbourne Events »Australian Grand Prix 2008 » Sponsors of Australian Grand Prix 2008

Sponsors of Australian Grand Prix 2008


The Australian Grand Prix 2008 will be held in the Australian city of Melbourne. It marks the beginning of the 2008 Formula One season and will take place from 14th to 16th March at the Melbourne Grand Prix Circuit. It started in Melbourne since 1996 and earlier it used to mark the end of the Formula One season when the venue was Adelaide. It is a huge event involving a lot of money and a major part will come from the Sponsors of Australian Grand Prix 2008.

The Australian Grand Prix 2008 will take place on a temporary street circuit which is 5.303 km long and the total distance covered across 58 laps is 307.574 km . Involving a lot of modern avant-garde technology and absolute teamwork, it is definitely one of the world's most expensive and fashionable brands. Australian Grand Prix 2008 Sponsors will get a great marketing platform for their brand and products alongside this major event in F1 racing.

The Sponsors of Australian Grand Prix 2008 get a chance to target a wide variety of client base through this event. The sponsorship team of the Australian Grand Prix Corporation helps the sponsors in designing a marketing plan to facilitate them in communicating with their target clients and thus achieve the desired objective. The Australian Grand Prix will help these sponsors in reaching out to more than 300,000 viewers which includes 105,000 patrons on the race day, nearly 80,000 corporate guests, 1.5 million TV viewers in Australia and millions in the world.

The title sponsor of the Australian Grand Prix 2008 is ING. It has recently also become the title sponsors for the Belgian Grand Prix too. ING, a leading financial institution dealing in Banking, Insurance and Asset Management services has become a major figure in the F1 circuit and has more than 60 million clients across 50 countries.

Few of the other sponsors of the Australian Grand Prix 2008 are:

  • Qantas
  • Panasonic
  • Cadbury
  • Fosters
  • Hardys
  • Vic Roads
  • Cleanevent
These sponsors try to attract their target audiences with strategies like:
  • Trade and retail promotional support
  • Experimentation in marketing
  • Joint media strategy
  • Brand image building
  • Product sampling
So if you want to be in the midst of all the action, make sure you are there at the Australian Grand Prix 2008. offers online information on Sponsors of Australian Grand Prix 2008.

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